[03:10] IT IS TIME TO MAKE REELS/TIKTOKS!

As a business owner, video content will change your business. People want to see your process and your personality—people want to buy from you. There are so many ways to make video work for you in ways that are authentic.

[05:03] ORGANIC CONTENT IS FREE.

Organic content can direct people to your shop, email list, or website. Maybe people won’t purchase from you the first time they come across your content, but they may stick around and pay attention to your offerings. You’re playing a long game with big potential returns.

[05:38] STOP COMPLAINING ABOUT NUMBERS.

The internet has allowed us to reach hundreds to thousands of real people from inside our own homes. Even 150 views are significant—imagine having that many people in front of you in real life! Don’t underestimate the potential of your audience.

[10:08] SOME ADVICE FOR FILMING REELS/TIKTOKS

You don’t have to dance! There are all types of content you can create on the platform.
Lighting is key. Find great natural lighting or a ring light. Light should be shining on your face, not behind you—you don’t want to be backlit.

Have multiple outfits prepared when you’re shooting content. This gives the impression that you’ve filmed over several days and gives visual diversity to your feed.
Pick a day of the week to batch your content, and commit to it!
Carve out specific time to edit.
Use a mixture of original content and trends.
All trending content starts in TikTok—start there.
Repurpose your content across social media platforms.