[07:58] LET’S TALK ABOUT YOUR BUSINESS, AURAOLOGY.

Lisandra started Auraology a little over 3 years ago with the intention of photographing auras with a specific technology that creates a color representation of an individual’s energy field. Her desire was to educate people on what their aura says at a given moment and what can be done about it. She began doing in-store and market pop-ups along with wedding and corporate events. Lisandra notes that Auraology’s success proved that she could grow a business online.

[09:52] WHAT IS AN AURA? HOW DO YOU READ AN AURA?

An aura is an energetic field surrounding any organism. When Lisandra captures a human aura with her gear, she has participants place their hand on a sensor with biofeedback technology that gives a color interpretation of their energy field. Reading an aura takes a similar approach to doing a tarot or astrological reading; she uses the aura photograph as a map for interpretation, as the reading will vary depending on an aura’s color, its vibrancy, and its location on the body.

[13:15] CAN AURAS CHANGE?

Auras can change and are dynamic extensions of an individual. Some people have very consistent energy fields while others’ auras are much more varied. According to Lisandra, it’s like a thumbprint, meaning no two are identical.

[14:56] PHOEBE’S AURA READING:

If we look at Phoebe’s first reading, the left side (right side of body) has a magenta energy that indicates an independent, non-conformist, gregarious energy. The white rim tells us this is something divinely guided and protected and innately possessed. The yellow indicates intellect and wisdom, suggesting that Phoebe was much more strategic and in her own mind at the time of this reading (near the start of GGC!). The green represents growth, money, and abundance. Fast forward to the second reading: The turquoise indicates teacher/speaker/healer energy and represents the throat chakra. This shows where Phoebe is developing her instructor and leader abilities.

[18:15] HOW DID THE PANDEMIC IMPACT YOUR BUSINESS + PERSONAL JOURNEY?

Lisandra admits that she was approaching burnout leading up to the pandemic and was looking for ways to make her life more sustainable. The pandemic was a forced stop that allowed her to take stock of her business and livelihood. She made the decision to turn her apartment into a studio and started creating product-based content for clients, which allowed her to step into a different work energy.

[29:03] LET’S TALK SHORT-FORM VIDEO CONTENT. HOW DID YOU GET STARTED ON TIKTOK?

Being both a lifelong performer and videographer by trade, Lisandra admits that content creation is in her wheelhouse. She fell in love with the short format video content on TikTok, and acknowledges how the TikTok algorithm really served her as a consumer (giving her novelty, education, and joy). She recommends that entrepreneurs seriously consider devoting their content efforts to the platforms they already enjoy spending time on so that they’re experimenting where they’re most comfortable. Then: Repurpose. Post that video content everywhere else!

[38:58] WHAT MAKES A GOOD VIDEO?

Lisandra believes a solid video grabs attention in the first three seconds and should have one single thought or angle. She encourages new creators to work off an existing trend (trends last much longer on TikTok than on Instagram) and notes that series are effective ways to build a following.

[48:58] WHAT SOLUTIONS DO YOU HAVE FOR VIDEO EDITING/REPOSTING?

Lisandra suggests looking into third-party apps like Splice or Adobe Rush to edit videos. There are also several apps that allow you to remove the TikTok/Reels watermark from videos, which makes for cleaner reposting.

[53:57] ANY LAST TIPS FOR PEOPLE TRYING TO EASE INTO VIDEO?

Video will only continue to gain relevance, so dive in! Lisandra acknowledges that many people are afraid of being in front of the camera. Her solution for the camera-shy is to showcase the process behind their product or demonstrate their product in action. Most importantly, Lisandra reminds listeners to let go of perfectionism and experiment until they gain confidence.