Allison Yee, Founder and CEO of UpNext, is passionate about helping create a world where entrepreneurs can make big waves while taking small risks.⁠ Allison and her team empower founders to transform their businesses through pop-ups, help property owners reimagine underutilized spaces, and partner with municipalities to level up opportunities for local brands to drive economic development. Their online masterclass, The Pop-Up Playbook, and soon-to-be-launched community, The Retail Playground, continue to build opportunities that bridge the gap between dreaming and taking action.